Nike’s CEO of North America, Ann Hebert, leaves

Seen through a shop window, a Nike employee stands in the entrance of the Nike SoHo store in New York City.

Drew Angerer | Getty Images

Nike said Monday that the vice president and general manager of its North American division, Ann Hebert, left the dealership immediately.

Her sudden departure comes after serving more than 25 years at Nike. The company said it plans to announce a new lead in North America soon.

The upheaval follows a Bloomberg Businessweek article last week on Ann’s 19-year-old son, Joe. According to the report, he used a credit card in Ann’s name to buy sneakers for his resale business, West Coast Streetwear. It said he spent more than $ 100,000 on the card to buy shoes in limited edition and turn it around for a profit.

His business was booming, even during the Covid pandemic, Bloomberg reported. It described how Joe was able to buy sneakers at even discounts from retailers like Foot Locker, and sell them for more and more money.

West Coast Streetwear could not be immediately reached for comment. A Nike spokesman told OilGasJobz that Herbert himself had made the decision to resign and declined to comment further.

Joe admitted to Bloomberg that Ann is his mother, but said she is high enough in the company to be removed from what he does. He told Bloomberg that he never received inside information, such as discount codes, from his mother.

A Nike spokesman also told Bloomberg that Ann disclosed relevant information about WCS LLC to Nike in 2018.

After joining Nike through Nike in 1995, she rose to positions, including head of sales in North America, head of Nike’s divisions in the Asia-Pacific and Latin America, and eventually head of North America. America – she took a job in June last year.

She was recently responsible for accelerating Nike’s direct-to-consumer strategy, making the brand less dependent on wholesale partners, such as sporting goods stores, and more dependent on its own stores and websites to reach buyers.

Ann could not be immediately reached for comment.

Nike shares were unchanged in trading after hours, rising 2.13% on Monday to $ 137.65. The company’s share has risen by about 54% over the past 12 months. Nike has a market capitalization of $ 217 billion.

Read the full release of Nike here.

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