NHL hopes to expand its reach to Latino audiences

In South Florida, during their first three seasons, which began in 1993, the Panthers abounded in Spanish radio broadcasts while playing in Miami, and again in the mid-2010s.

The Kings’ entry into Spanish broadcasting three years ago comes on the heels of the short-lived company Spectrum Deportes, a mirror of the local English-language cable network that transported the Lakers and Dodgers before being canceled after six years in 2018.

The Kings’ radio coverage is more limited than on Spectrum Deportes, as well as its nineties predecessor, La Cadena Deportiva, a network that carried the Lakers, San Diego Padres, Kings and Anaheim Ducks among its other sports broadcasts in Spanish. in the nineties.

The Kings also had Spanish radio broadcasts that ended in the 1997-98 season.

‘Some of them do it as a PR stunt and do two games here or three games there. But it’s not going anywhere because they do not support it financially and do not give it the time, “broadcast Cesar Sutil, a producer of La Cadena Deportiva during his two seasons (1993-94 and 1994-95). the entire home schedules for the Kings and Ducks.

Although the Kings have not used their success over the past decade to diversify their programming – they won championships in 2012 and 2014, but only started Spanish broadcasts in 2018 – the Chicago Blackhawks did. Over the past six seasons, their presence in the Spanish media and the Latino community has increased. They have now broadcast all their home matches on Spanish radio.

H├ęctor Lozano, 52, a former Chicago broadcaster, has also worked with other Chicago franchises, including the Bulls during the Michael Jordan era, and said he has seen a huge surge in enthusiasm for hockey in the Latino community in Chicago.

“After winning the Stanley Cups in 2010, 2013 and 2015, you know, everyone wanted to be associated with a winner,” Lozano said in Spanish.

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