How to Manage Your LinkedIn Campaign Management
LinkedIn Campaign Management, LinkedIn ads, LinkedIn conversation ads, and so many other terms have been around forever, but what does LinkedIn Campaign Management really mean? Is it simply some buzzword used by online marketers? LinkedIn could be a wonderful tool for you to boost your business if used properly. LinkedIn could also be a complete disaster if you do not know what you are doing. This brief overview will take a quick look at what LinkedIn Campaign Management is, why it is important, and what you should be aware of.
LinkedIn Campaign Management, as the name implies, is the management of LinkedIn ads and profiles. A linkedin campaign, therefore, is an organized group of web marketing activities which are performed by several different parties simultaneously to increase the amount of site visitors to a particular website from receiving a high ranking in a search engine ( SERP). LinkedIn, like many social networking sites, has an inbuilt system for getting relevant backlinks which increases the odds of receiving traffic and helps improve the search engine optimization (SEO) scores. LinkedIn ads are typically run through a paid program such as Google’s AdSense or Yahoo! ‘s Search Marketing.
The LinkedIn ads targeting criteria are pretty standard and the LinkedIn platform allows you to do quite a bit with the data provided, which include entering a target audience, keywords, and a budget. Some LinkedIn groups also allow for uploading a custom URL and creating ads targeting specific groups of people within LinkedIn. These are called “likes”. LinkedIn also allows a wide range of advertisers to register for their own unique LinkedIn URL ads targeting LinkedIn keywords and a wide variety of target audiences.
With all these LinkedIn activities under your belt, how do you select one of the best performing ad campaigns? The answer lies in exploring the possibility of creating ads that make use of LinkedIn’s optional API. LinkedIn gives you access to its API so that you can create and post relevant LinkedIn ads. However, LinkedIn requires that you adhere to LinkedIn’s Terms of Service so make use of their online help community to make sure that your LinkedIn ads are compliant with LinkedIn’s TOS.
The second option you have for selecting one of the best LinkedIn campaign groups is to create the ad on your own and let LinkedIn do the work for you. LinkedIn offers an online editor called LinkedIn Editor which makes it easy for you to create a custom LinkedIn ad. You can use LinkedIn’s existing templates or make use of the designer’s templates for creating the LinkedIn ads you want to place on your LinkedIn pages. There’s also LinkedIn Dashboard, a free tool that allows you to manage your LinkedIn campaign groups and ads in one place. This makes managing your ad campaigns easier than ever before.
LinkedIn Ads allows you to segment your target audience by location, age, and keywords. With this feature, you get to reach not only your own LinkedIn network but those of your competitor companies as well. LinkedIn demographics lets you know what group your audience is made up of so that you can fine-tune your LinkedIn ads to better reach out to your intended audience. In essence, LinkedIn demographics make it possible for you to fine tune your LinkedIn campaigns to specifically target your audience.
Finally, in order for your LinkedIn ads to be more effective, you need to be able to fine tune the features used by LinkedIn and its users such as the content of your LinkedIn ads, the design of LinkedIn pages, and the interaction tools available such as LinkedIn chat and LinkedIn notifications. Each of these LinkedIn features has a direct impact on your ability to target and reach your LinkedIn audience. If you are having trouble fine tuning one or more of these LinkedIn features, it may be time to make a switch and go with a brand new LinkedIn user interface. This way, you can ensure that all LinkedIn activities are more effective and that you can better manage your LinkedIn marketing campaigns.
One thing that LinkedIn users are most apt to complaint about is the inmail – or email – from LinkedIn. LinkedIn ads are notorious for their heavy reliance on inmails. As such, the inmail should provide your LinkedIn ad with relevant, informative content that your target LinkedIn audience will find useful. Unfortunately, LinkedIn does not provide much guidance as to how to create a good LinkedIn inmail. Fortunately, LinkedIn has recently added new tools to their inmail program that make it easier than ever before to manage and control your LinkedIn ads.